Desktop E-Commerce Conversions Still More Than 2X Higher Than Smartphone Rates

Despite the dramatic gains mobile commerce has made in recent years, the average desktop device conversion rate of 3.9% is still more than 2X the 1.8% average rate for smartphones. The issue seems to be screen size rather than portability, since tablets score a 3.8% conversion rate, while other devices, such as smart watches, reach just 0.1%.

Brands can boost their conversion rates with referral programs, which average 5.4%, and by smart use of email promotions, which provide a 5.2% conversion rate.

Get e-Commerce conversion rate data by traffic source, product type and country in this infographic from Endertech.

Access The Media Kit


Access Our Editorial Calendar

If you are downloading this on behalf of a client, please provide the company name and website information below: