E-Commerce, mobile and social media have significantly changed the ways consumers browse, buy and interact with brands and retailers.
To make the store the star in light of evolving shopping trends, retailers must redefine the purpose of brick-and-mortar stores, and think of them as “public spaces.”
Retailers can create exciting, inspirational and amazing customer experiences by taking the following steps:
- Understand the qualities of successful public places;
- Learn guiding principles of place design;
- Lay out basic areas of the new store environment; and
- Determine checkpoints for wireless retail interactions.
Complete the form below to download the white paper, titled: Designing Next-Gen Retail Places, and learn how retailers can create more exciting brick-and-mortar experiences.