Advertisement

Delivering True Customer Segmentation By Understanding The Customer Journey ‘How’ And ‘Why’

With a keen focus on personalization driving today’s retail strategies, retailers are realizing the importance of a sophisticated approach to customer segmentation.

Unfortunately, many marketers are missing a key element of their segmentation strategy: context. A majority (71%) of marketers still look at basic demographics and behavioral data like search and past purchases (62%), according to CMO Council and RedPoint Global. However, only 40% of retailers measure brand loyalty and affinity, and only 22% examine psychographic data.

With a seemingly infinite amount of customer data at their fingertips, retailers must ensure they are using it correctly to learn the right lessons about their customers; make better decisions on how an individual shopper behaves at each point of the shopper journey; which products to sell them; and how to bring them back for future purchases.

This special report will dissect and analyze:

  • How retailers can send relevant messages depending on consumers’ level within the three-part sales funnel;
  • The most relevant data points retailers continue to use (and unfortunately, neglect) as they build out segmentation strategies; and
  • How brands such as Adore Me and Nike leveraged customer segmentation strategies to create numerous customer personas and bolster loyalty.

Download Now

Access Now

Retail TouchPoints is a brand of Emerald X LLC. By clicking the button and submitting information, you acknowledge and agree that your information may be shared with and consent to communications from , Retail TouchPoints, corporate affiliates of Emerald X LLC, and other organizations such as event hosts, speakers, sponsors, and partners. Please read our Privacy Policy and Terms of Use for more information on our policies.

Thank you!

Click below to access this resource.

Retail Trendcaster Webinar Series
Days
Hours
Minutes
Seconds

Uncovering What’s Next in Retail

On-Demand Limited Video Series

Q1 is a pivotal time for retail, with experts analyzing holiday sales and forecasting trends. View the full lineup of the Retail Trendcaster video series for insights on consumer spending, AI, personalization, social commerce, and more—helping you focus on what truly matters in 2025.

Brought to you by
Retail TouchPoints
Access Now
Retail TouchPoints is a brand of Emerald X LLC. By clicking the button and submitting information, you acknowledge and agree that your information may be shared with corporate affiliates of Emerald X LLC, and other organizations such as event hosts, speakers, sponsors, and partners. Please read our Privacy Policy and our Terms Of Use for more information on our policies.

Access The Media Kit

Interests:

Access Our Editorial Calendar




If you are downloading this on behalf of a client, please provide the company name and website information below: