While the challenge to drive same stores sales remains constant, the way to reach customers with a compelling brand promise has shifted, urging retailers to capitalize on the growing power of word-of-mouth with social media. The advent of social media has forever altered the market landscape. In the past, it would take weeks for word of a positive experience to be spread to 4 or 5 friends (bad news would spread even faster to 10 people!) Today, with the advent of social media platforms, 150 of a customer’s closest friends can hear about their experience (good or bad!) – in seconds.
This white paper offers retailers turnkey solutions to define your brand advocates and leverage advocates’ positive brand perception to create viral impact using socially-driven technology. Fill out the form below to get your copy today!