Only 29% of respondents to a Forrester survey of retail executives said their company has the ability to provide a consistent cross channel experience.
Download this new paper to learn the secrets of Winning Buyer Loyalty in a cross channel world. The paper examines how retailers can benefit from gleaning advanced analytics across all touch points, enabling them to:
- Segment customers based on insight into searches they’ve conducted
- Predict response rates to promotions
- Track customer recency, frequency and monetization across all channels
- Spend marketing dollars on customers most likely to bring a high ROI
Register now to download this paper and learn how your organization can match customers expectations to shift seamlessly between sales channels based on their individual preferences.
