Creating Conversational Commerce: Using Data to Turn Engagement into Action


Digital channels have embedded commerce into consumers’ everyday lives. Consumers now expect proactive, data-driven marketing, intelligent service and seamless payment features to be embedded into the channels they use daily, from Facebook to Google.

This is defined as “conversational commerce” or the process of enabling consumers to shop and communicate with brands through messaging channels, voice and chat throughout the browsing and buying journey. And by 2025, global spending on conversational commerce channels will reach up to $290 billion.

With this special report, executives will learn:

  • The key channels powering conversational commerce experiences;
  • How to shape and refine their conversational commerce strategies; and
  • Ways to leverage data to evolve from reactive to proactive commerce experiences.

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