With digital channels continuously encroaching on brick-and-mortar sales, retailers need to maximize every in-store conversion opportunity. Point-of-purchase (POP) experts recommend matching signage and display colors to the appropriate product types and desired actions. Orange, for example, denotes aggressiveness and can be used to emphasize a “buy now!” message, while soothing purple is a good color choice for beauty and anti-aging products. Relaxing green encourages thoughts of wealth or of nature.
For more tips on making in-store displays more effective, check out this infographic from shopPOPdisplays.