Join Scott Cuppari, Senior Marketing Manager at Coca-Cola as he talks about the Coca-Cola Freestyle team’s experience using location-based marketing techniques and technologies to drive traffic and influence consumer behavior at quick serve restaurant locations in the Coca-Cola channel. Cuppari will discuss the Coca-Cola Freestyle location marketing campaign and share best practices for using this new approach for marketing to consumers when and where they are located as a means to create more meaningful context, engagement and business results for the brand and their channel members. This session is brought to you by Digby, the leader in location-based marketing technology for retailers and brands.
• Scott Cuppari, Senior Marketing Manager, Coca-Cola
• Eric Newman, VP of Products & Marketing, Digby
• Debbie Hauss, Editor-in-Chief, Retail TouchPoints