Closing The Gap: Guest Wi-Fi Bridges The Online/Offline Divide

New Survey Data Reveals Opportunities For Retailers To Build The Store Of The Future

While 63% of retailers offer in-store guest Wi-Fi, only 5% use their guest Wi-Fi platform to add new visitors to an email list or CRM database. Download this white paper to learn how implementing the right cloud-based platform can help brick-and-mortar businesses achieve:

  • A digital front door that builds brand recognition and collects customer data;
  • Proof-of-concept for in-store mobile marketing initiatives; and
  • Implementation of web-tools, in-store by integrating existing CRM, loyalty, DMP, and BI infrastructure.

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