Closing The Gap Between People’s Expectations And Retail Realities

Shadow MAG MG001 SURV-EBK CustomerExperience Aug 2015

There is a daunting gap between consumers’ expectations and the experiences retailers are equipped to deliver, according to new research from Retail TouchPoints.

For example, 61% of retailers say that they always or often deliver messages tailored to individual profiles or interests, but only 30% of consumers see online advertising relevant to their interests.

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