Cart abandonment emails are a shrewd remarketing move for every e-Tailer, according to this infographic from SaleCycle. As many as 40.3% of consumers open these emails, nearly twice the open rate for everyday marketing emails. The 26.9% click-through and 26.7% conversion rates are equally impressive. This report on abandonment rates for Q4 2015 provides comparisons across the retail, travel and fashion verticals, along with tips on the most effective methods to woo hesitant consumers back into purchasing mode.
Cart abandonment emails are a shrewd remarketing move for every e-Tailer, according to this infographic from SaleCycle. As many as 40.3% of consumers open these emails, nearly twice the open rate for everyday marketing emails. The 26.9% click-through and 26.7% conversion rates are equally impressive. This report on abandonment rates for Q4 2015 provides comparisons across the retail, travel and fashion verticals, along with tips on the most effective methods to woo hesitant consumers back into purchasing mode.
Source: SaleCycle
