Retailers know they have to adapt marketing and advertising messages to target each new generation of shoppers. But the evolution of technology over the past 20 years has forced merchants to speed up their understanding of today’s more technologically advanced Millennials.
The Millennial generation has grown up with the technology revolution and is now gaining more buying power, motivating retailers to tap into more content-based campaigns that are focused on a personalized customer experience.
Find out how retailers such as Best Buy, TOMS and Saks Fifth Avenue are rolling out campaigns that appeal to Millennial shoppers, by leveraging mobile and social marketing, brand advocacy and experiential commerce.
