For multi-channel retailers the cross-channel customer typically represents one of the most profitable segments in their portfolio. A recent Forrester/Shop.org report put the difference between cross-channel shoppers ($466) and single channel shoppers ($313) at $153 a year.
“By converting 10,000 customers to cross-channel
shoppers, retailers are looking at adding approximately
$1.5 million per year to the bottom line.”
This white paper presents seven keys to acquire, retail and expand relationships with the cross-channel customer, a group which McKinsey research predicts will top 50 percent of all customers by 2011. Download your complimentary white paper today:
