Business Analytics In Retail For Dummies

Retailers who make the effort to learn about their customers’ preferences and apply that knowledge have an advantage over competitors who have not paid attention to the footprints customers leave behind, according to Business Analytics In Retail For Dummies, an IBM limited edition E-book. By analyzing how consumers browse company web sites, question staff members and purchase items, retailers are able to better understand each customer.

This E-book is designed to help retailers discover best-in-class tactics for using business analytics to improve consumer shopping experiences, using predictive analytics to anticipate and respond to consumer demands, and measuring the impact of strategic decisions.

To gain a new perspective on retail analytics and implement innovative ways to boost customer numbers and profits, fill out the form below and receive your complimentary download.

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