Bridging The Gap Between Merchandising And Marketing: Closing The Loop

As consumers increasingly use digital channels and technologies to complete their shopping journeys, retailers are struggling to bridge the gap between marketing and merchandising. As many as 52% of retail “winners” said that getting marketing in line to support merchandising plans is a significant challenge, according to Retail Systems Research in a recent study.

Find out how the most successful retailers are bringing marketing and merchandising teams together to:

  • Offer more personalized customer communications;
  • Overcome the challenges of digital promotions and touch points;
  • Create new, valuable non-transactional data sources by tapping digital channels; and
  • Grow gross margin by embracing digital trend.

Download The Survey Report Now!


Access The Media Kit


Access Our Editorial Calendar

If you are downloading this on behalf of a client, please provide the company name and website information below: