As consumers increasingly use digital channels and technologies to complete their shopping journeys, retailers are struggling to bridge the gap between marketing and merchandising. As many as 52% of retail “winners” said that getting marketing in line to support merchandising plans is a significant challenge, according to Retail Systems Research in a recent study.
Find out how the most successful retailers are bringing marketing and merchandising teams together to:
- Offer more personalized customer communications;
- Overcome the challenges of digital promotions and touch points;
- Create new, valuable non-transactional data sources by tapping digital channels; and
- Grow gross margin by embracing digital trend.
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