Brick-And-Mortar Loyalty: How Brand And In-Store Engagement Strategies Go Hand In Hand

Retailers are graduating from traditional retail practices, aiming instead to achieve the best quality service through the most desirable, unified digital and in-store capabilities. But most of retailers’ next-generation capabilities remain in the strategic phase—they will unfold in 2019 leading into the holiday season, ideally establishing themselves by the New Year.

But while technologies are central to increasing both the volume and value of in-store traffic, community engagement— and not just individual customer engagement alone — is another key component to their success, according to several respondents in the study. Personalization is central to customer loyalty and engagement, but building a trustworthy and recognizable brand will continue to take priority among retailers in the months to come.

See how data-driven insights are giving physical stores major makeovers designed to boost sales and improve customer lifetime value. Download this guide and see:

  • How the most successful retailers create a unified, seamless experience between digital and physical channels for a competitive advantage in today’s digital economy.
  • How they are changing their brand strategy, and leveraging data both from customers’ online and offline experiences to create a more inclusive, personalized environment.
  • Qualitative insights from retailers themselves into how they are adapting their brand strategies.

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