VP of Marketing
Retail is in the midst of unprecedented change, resulting in uncertainty and fierce competition. Over the past few years, highly connected consumers have been leading this change. This modern shopper, who is disrupting traditional retail models, has evolved to become the new Brand Maven: a powerful, digitally engaged, loyal brand advocate. Brand Mavens are highly influential, actively motivating other consumers to try new brands and purchase from them more often. Comprising 53% of the population, they have enormous purchasing power that requires the attention of retailers.
During this on-demand event, Retail TouchPoints and CashStar unveil the findings of a new Executive Report that spotlight the key characteristics and profiles of Brand Mavens and what you should be doing to capture mindshare of this critical, new consumer to succeed in the rapidly changing world of retail.