Boost Sales With Non-Buyer Feedback

In order to tap the largest pool of potential customers, retailers need to invest in advanced analytics that provide insights into why potential customers walk out the door without making a purchase. Existing methods for collecting retail customer experience data rely heavily on receipt-based invitations served to buyers, but this leaves out the crucial non-buyer data. By combining non-buyer experience data with purchaser experience metrics, retail organizations will have at their disposal a unified, holistic and actionable picture of shopper feedback and sentiment.

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