Black Friday and Cyber Monday are key selling days for retailers, driving consumers to stores and e-Commerce sites. However, consumer sentiment regarding the two days varies significantly. According to social analysis from SAP Retail, 72% of consumers mentioned “Black Friday” in posts. Conversely, only 28% of people discussed Cyber Monday. However, SAP Retail noted that posts regarding Cyber Monday were more positive, with customers citing that they were more happy and excited about the shopping holiday than Black Friday.
This infographic, courtesy of SAP Retail, spotlights social media mentions leading up to and during the two mega-shopping days, focused on a comparison of consumer sentiment in 2013 vs. 2012.
Black Friday and Cyber Monday are key selling days for retailers, driving consumers to stores and e-Commerce sites. However, consumer sentiment regarding the two days varies significantly. According to social analysis from SAP Retail, 72% of consumers mentioned “Black Friday” in posts. Conversely, only 28% of people discussed Cyber Monday. However, SAP Retail noted that posts regarding Cyber Monday were more positive, with customers citing that they were more happy and excited about the shopping holiday than Black Friday.
This infographic, courtesy of SAP Retail, spotlights social media mentions leading up to and during the two mega-shopping days, focused on a comparison of consumer sentiment in 2013 vs. 2012.
