The mobile channel successfully drives conversions and influences consumers at the point of purchase, but it also can help retailers garner greater customer loyalty. Retailers can engage and retain customers using mobile promotions and rewards via SMS text messaging. Research shows that today’s consumers are using their mobile devices more for texting than for calling. This webinar explores how retailers can effectively utilize SMS text messaging not only to interrupt the path to purchase and influence behavior, but to create experiences that drive greater loyalty and CRM, and foster reengagement.
- Gary Schwartz, President & CEO, Impact Mobile
- Kevin Skurski, Director of Marketing Communications, Bronto Software
- Amanda F. Batista, Associate Editor, Retail TouchPoints
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