Beyond KPIs: The People And Process Drivers In Location Analytics

Location analytics is not just about visualizing Key Performance Indicators (KPIs) or linking charts to maps.

In fact, business analytics that focuses on people, processes and places can deliver almost 3x the ROI of IT-focused investments, according to Ventana Research.

Wendy’s has extracted real business value from many areas of improvement, including: creating new ways for managers and analysts to work, delivering new information products, empowering people in their roles, and delivering new business insights.

During this webinar, John Crouse of Wendy’s and Simon Thompson of Esri, will discuss:

  • Wendy’s approach to using location and business data to deliver increased revenue;
  • The benefits of using location to democratize decision-making and move analysis closer to key decision-makers; and
  • The steps to implementing successful location analytics.




John Crouse
Director Real Estate Services

Simon Thompson
Director Commercial Solutions

Complete the form below to view the on-demand webinar, titled: Beyond KPIs: The People And Process Drivers In Location Analytics.

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