Did you know that 56% of consumers are more-likely to buy a product they saw in a user-generated image? Today’s cynical consumers want to be part of your brand’s story, rather than merely being sold to.
Read the E-book Beyond Authenticity: Winning consumer trust through co-creation, transparency and typography, and understand the importance of:
- Building trust with consumer involvement;
- Boosting brand authenticity with transparent business practices; and
- Choosing design and typefaces that reflect the brand DNA
Download this E-book to drive consumer trust for your brand.