Proud parents may be preoccupied with senior proms, caps and gowns, but retailers already are deep into preparations for the back-to-school (BTS) season — and not a moment too soon. For the popular consumer electronics and office supplies categories, “early bird” BTS consumers start shopping by June 15, followed by a back-to-school rush that runs from mid-July through the end of August.
Product reviews and other user-generated content are critical to BTS consumer electronics sales. Conversion rates were 92% higher among retailer product page visitors who interacted with user-generated content compared to those that didn’t, and these shoppers generated 85% higher revenue. School yourself with more BTS advertising, marketing and merchandising tips in this infographic from Bazaarvoice.