Customer sentiment towards back-to-school commercials increased by 7% between 2013 and 2014, according to analysis from SAP. This means that retailers did a better job tailoring their messages to consumers this back-to-school season. However, retailers had plenty of room to improve their service efforts, as overall sentiment remained neutral or negative throughout the season.
Want to learn about customer sentiment during the back-to-school season? See top trends in the below infographic, courtesy of SAP.
Customer sentiment towards back-to-school commercials increased by 7% between 2013 and 2014, according to analysis from SAP. This means that retailers did a better job tailoring their messages to consumers this back-to-school season. However, retailers had plenty of room to improve their service efforts, as overall sentiment remained neutral or negative throughout the season.
Want to learn about customer sentiment during the back-to-school season? See top trends in the below infographic, courtesy of SAP.
