Ask (and Answer) These 3 Questions Before Launching a Third-Party Marketplace


Third-party marketplaces are expected to be the fastest-growing retail channel globally over the next five years and not surprisingly, established retailers want in on the action. But while the marketplace model can seem like a low-risk way to increase online share and remove logistical challenges, truly successful third-party marketplaces aren’t simple plug-and-play operations.

This Retail TouchPoints special report zeroes in on three questions retailers and brands should consider before diving into the increasingly crowded marketplace waters, helping them:

  • Explore the key traits of successful marketplace operators;
  • Look at variations on the marketplace model and how other brands have successfully implemented this new channel; and
  • Analyze the tech, talent and other considerations brands need to account for when adding a marketplace.

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