The value of augmented and virtual reality, which can offer consumers a more enjoyable and personalized shopper experience, is projected to reach $7 billion by 2023, up from just $1 billion in 2018. AR/VR (sometimes grouped under the term Extended Reality, or XR) is one of three key tech trends advancing the digital transformation of retail, along with artificial intelligence (AI) and the Internet of Things (IoT).
Learn more about how these and other solutions are revolutionizing both online and in-store retail in this infographic from StarDust.
