Are Tablets Taking Over Ecommerce?

Tablet computers might seem like a novelty, but the adoption rate suggests otherwise. One in 10 Americans owns a tablet, according to Pew Research Center. And Forrester Research projects that tablets will account for 23% of all PC sales by 2014, surpassing netbooks and desktop.

We examine how the iPad (and other tablets) have changed the way retailers think about the online shopping experience.

Some key tablet stats:
  • 12% of the total, internet-using U.S. population already owns or uses a tablet. 
  • 60% of tablet users are males.
  • 48% are 18-34 years old.
  • 43% have household incomes of $50,000 or more.

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