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Are Retailers Shifting Fast Enough From “Old School” Media To New Digital Marketing Opportunities?

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Over the next three to five years, 82% of retailers believe their digital marketing budgets will increase, according to a survey commissioned by RetailMeNot. This surge can be attributed to the fact that 75% of retailers think digital advertising delivers a higher ROI than traditional methods.

How are retailers keeping pace with consumers’ ongoing move to digital channels? Download this white paper to find out.

Through a survey of 204 retail executives, RetailMeNot gauged knowledge and attitudes toward digital marketing. This white paper spotlights:

  • The current state of digital marketing efforts;
  • Retailer confidence about entering digital more aggressively; and
  • Future investments in digital marketing.

Want detailed insights from the survey? Complete the form below to download the report, titled: Are Retailers Shifting Fast Enough From “Old School” Media To New Digital Marketing Opportunities?:


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