Over the next three to five years, 82% of retailers believe their digital marketing budgets will increase, according to a survey commissioned by RetailMeNot. This surge can be attributed to the fact that 75% of retailers think digital advertising delivers a higher ROI than traditional methods.
How are retailers keeping pace with consumers’ ongoing move to digital channels? Download this white paper to find out.
Through a survey of 204 retail executives, RetailMeNot gauged knowledge and attitudes toward digital marketing. This white paper spotlights:
- The current state of digital marketing efforts;
- Retailer confidence about entering digital more aggressively; and
- Future investments in digital marketing.
Want detailed insights from the survey? Complete the form below to download the report, titled: Are Retailers Shifting Fast Enough From “Old School” Media To New Digital Marketing Opportunities?:
