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Aligning Email With The Omnichannel Customer Journey

The top goal for any email marketer is to capture consumers’ attention and incent them to click to the e-Commerce site or visit a store. Tried-and-true tactics, such as offering discounts, sales and offers, have helped them achieve this.

Up to 45% of consumers say they’re more likely to open and read an email if the subject line mentions a discount or special offer, according research firm L2. So it’s easy to see why retailers have stayed in a discounting frame of mind.

But with consumers receiving an influx of coupon codes and incentives in their email inboxes, discount-focused strategies are quickly turning stale. To stand out in a crowded inbox, best-in-class retailers must take an omnichannel and personalized approach to email marketing.

Want to learn how to align email with each stage of the omnichannel shopping journey? Want to garner insights and best practices from thought leaders and experts?

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