The number of text messages sent has exploded from an estimated 1.8 trillion in 2007 to a staggering 6.1 trillion in 2010. The mobile commerce industry is expected to reach $6 billion by the end of 2011, and $31 billion by 2016, according to Forrester Research.
In order to connect and engage with increasingly mobile shoppers, many leading retailers are implementing a Short Message Service (SMS) strategy. With an opt-in text message campaign, retailers are finding a new channel to provide shoppers with news, sale alerts and recommended items based on past purchases.
We encourage you to download the white paper, “Activate And Engage: How Adding SMS To Cross-Channel Communication Can Optimize Retailer-Customer Relationships” to learn more about how text message campaigns can successfully activate consumers relationships and engage shoppers to drive purchases.
The white paper includes actionable takeaways for retailers, including:
- Three Strategies To Use SMS for Customer Activation
- Case Study Examples & Early Results from SMS Campaigns
