While “omnichannel” is a vital focus for today’s retail organizations, shoppers care about brands, not channels.
In order retain this omnichannel focus and satisfy shoppers at the same time, retailers must be sure they are providing a seamless experience across all channels through a unified commerce approach.
Establishing a unified commerce approach is a top company priority for most retailers, as confirmed by Boston Retail Partners in its CRM/Unified Commerce and POS/Customer Engagement surveys. But are retail organizations on the right path to meet this goal? To become better aligned with shopper demands and desires, retailers must transform their organizations, business processes and technology.
A renewed focus on the right technology solutions can help. To find out how, fill out the form below to download the white paper, titled: Achieve Unified Commerce With The Right Technology.