A Step-by-Step Guide for Using Predictive Analytics to Improve Customer Retention While Minimizing Discounts

Retailers work hard to acquire customers, but often struggle to keep them and to encourage repeat purchases, However, advanced customer segmentation and predictive analytics can give retailers the tools to:

  • Minimize discounting while reducing customer churn;
  • Identify each customer’s lifecycle stage;
  • Optimize creative and offers; and
  • Successfully transform customer economics.

Download this white paper now to cultivate profitable, long-term customer relationships.

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