Customer experience (CX) should be top-of-mind at all times, but it undoubtedly was neglected as the industry dealt with multiple disruptions (inflation, supply chain issues, labor shortages) in 2022. That’s why retailers’ 2023 New Year’s resolutions need to be topped by a commitment to enhancing CX in-store, online and at other critical customer touch points, such as BOPIS.
Whether your CX needs to be completely revamped or just fine-tuned, it all starts with unifying customer data in real time so that people throughout the enterprise can easily access and share when they need to. Without such a solution, retailers’ attempts to create a truly seamless omnichannel shopper journey will encounter serious roadblocks.
Attendees of this Retail TouchPoints webinar, sponsored by Verint, will learn:
- How to define superlative CX;
- The latest tools to monitor and manage CX; and
- Why unified customer data is crucial to insights into the customer journey to provide a great CX.
In addition, speakers will share retailer success stories and use cases showing proven, practical real-world methods for enhancing CX from brands like GNC.