81% of Shoppers Buy In-Store After Discovering Products on Social Media

Omnichannel has firmly cemented itself as the key to retail in the U.S.: 72% of shoppers use at least one form of omnichannel pickup. Brick-and-mortar retailers can’t discount the power of online browsing, either: 81% of shoppers have made an in-store purchase after discovering an item on social media.

With this in mind, retailers should look to enable hybrid experiences in virtually all their stores. This can be a matter of adjusting payment options (68% of shoppers said that payment through messaging services would make them more likely to revisit a store), or even installing VR-based experiences (72% of shoppers said they’d be encouraged to revisit a store if it had VR headsets that let them experience products).

Learn more about the future of omnichannel retail in this infographic from Facebook IQ.

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