U.S. marketers are increasingly finding value in data that’s close to home: 80% say first-party data (including web site usage, campaign responses and purchase history) is strategically important, and that they plan to increase its use. There is certainly room for improvement in marketers’ ability to leverage this data: while 60% can accurately identify their customers in at least some digital channels, only 20% can do so consistently both online and offline.
The move to make better use of internal data is just one of the valuable digital marketing trends and predictions for 2017 identified in this infographic from Signal.
Source: Signal
