More than three-quarters of consumers have purchased groceries online, either for delivery or BOPIS pickup, a strong indication that what accelerated out of necessity during COVID-19 will continue strong for the near future. Among those buying groceries online, 43% cited safety concerns stemming from in-store shopping, but nearly half (49%) felt buying groceries online saved time, which consumers increasingly view as a precious resource.
Retailers that want to hold onto these shoppers should note that offering consumer-friendly payment methods is key to successfully retaining digital customers: 20% of shoppers reported that the applications used by online grocers did not accept their preferred payment methods. The top three preferred payment options at online grocery stores are:
• Credit cards (61%);
• Debit cards (44%); and
• Online payment systems (16%).
Learn more about the contours of consumers’ shift to online grocery shopping in this infographic from PayPal.