The old adage “You can’t manage what you can’t measure” takes on new urgency today, as retailers move to completely reinvent their brick-and-mortar experiences. New Key Performance Indicators (KPIs) are needed to provide data that’s relevant to managing the modern store, including:Revisit Rate:
- Formerly an online-only metric that can now be applied to physical store locations;
- Sales Per Engagement Minute Spent: Designed to mitigate confusion around the store’s influence on omnichannel engagement; and
- Fulfillment Upsells: Breaking this out into its own KPI can motivate associates to ramp up their selling skills.
Discover all seven KPIs in this infographic from Aptos.