There’s no place like home for making up your mind about a purchase: 88% of key buying decisions are made at home or are discussed there. The home’s primacy gives retailers have a solid opportunity to drive the consumer consideration process through a traditional but still viable vehicle: direct mail.
In fact, 61% of recipients say direct mail has influenced their purchase decision, with 75% of direct mail users also consulting online sources to compare products, look at reviews and gather pricing information.
Learn more about how direct mail can drive consumer purchases in this infographic from PebblePost.
Source: PebblePost.
