The use of 3D visualization technology has hit the retail mainstream: 60% of surveyed consumers want to use augmented reality (AR) to buy furniture in the future, while 55% feel that virtual reality (VR) will be influential. These technologies can help retailers provide a “try before you buy” customer experience, creating an immersive virtual store experience and reducing the hesitation that could otherwise prevent a purchase.
Retailers also can use 3D visualization technology for space planning, which helps shoppers contextualize how purchases will fit into their homes. Use of space planning can lead to a 3X average increase in sales value along with increasing engagement and reducing return rates.
Learn more about how 3D visualization technology can translate into retailer success in this infographic from Cylindo.
Source: Cylindo.
