More than two thirds of retailers have increased their investments in loyalty strategies, focusing on optimization tools, marketing communications and social media, in addition to employee education and analytics.
A recent survey of 116 retailers, conducted by Retail TouchPoints, suggests that retailers are now looking to improve loyalty by understanding and responding to the shopper’s point of view.
Three of the key areas retailers are focusing on to improve customer loyalty include: pricing optimization (40%), inventory optimization (37%), and mobile point-of-sale technology (30%).
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