Today’s consumers are jumping from one channel to another to browse and buy. As a result, these savvy shoppers are demanding more unified retail experiences, and expect inventory, pricing, offers and marketing messages to be consistent across all channels.
To keep pace with empowered consumers, retailers must transition to omnichannel operations. During the webinar, titled: 6 Steps To Keep Pace With The Omnichannel Consumer, Heidi Chapnick, CEO of Channalysis, will discuss the key challenges retailers face as their customers become more educated and hyper-connected. Chapnick also will share her blueprint for creating a winning omnichannel strategy.
Heidi Chapnick, CEO, Channalysis
Debbie Hauss, Editor-in-Chief, Retail TouchPoints