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58% of Americans Follow at Least One Virtual Influencer

58% of Americans Follow at Least One Virtual Influencer

More than half (58%) of Americans follow at least one virtual influencer, a digital character created with computer graphics that resembles a human persona, but just 35% have purchased a product or service promoted by a virtual influencer.

As awareness and trust of virtual influencers grows, retailers should examine incorporating these personalities into their marketing strategies. To effectively tell a brand story through virtual influencers, retailers must be aware of who is likely to respond:

  • 75% of those aged 18 to 24 follow at least one virtual influencer;
  • 24.1% of those who are not following at least one virtual influencer did not know they existed; and
  • 45% of respondents aged 35 to 44 have bought a product or service promoted by a virtual influencer.

Learn more about how Americans perceive virtual influencers in this infographic from The Influencer Marketing Factory.

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