Advertisement

56% of Consumers Plan to Host (and Grocery Shop for) Holiday Celebrations

Share on linkedin
Share on twitter
Share on facebook
Share on reddit
Share on email

Good news about vaccination rates and a heartier economy have reignited consumers’ taste for hosting holiday gatherings that include a meal. While just 47% of consumers were planning to play host in 2020, that number has risen to 56% this year. Among these hosts, 24% are planning to invite more people this year, while 45% will keep the same head count as in 2020.

This urge to entertain is good news for brick-and-mortar grocery stores: 70% of consumers plan to do their holiday meal shopping in-store, with 62% saying they prefer in-store over online shopping so they can see, touch and select fresh food.

Discover more holiday hospitality trends in this infographic from Blue Yonder.

Access The Media Kit

Interests:

Access Our Editorial Calendar




If you are downloading this on behalf of a client, please provide the company name and website information below: