While 85% of retailers say they want to better understand consumers’ path to purchase, less than half (45%) understand the crucial interplay between online touch points and in-store behavior. Closing that gap will be critical for retailers’ efforts to make real-time personalization a reality.
This interactive infographic from iQmetrix identifies five ways retailers can react in real time to customer behavior, motivating sales and building brand loyalty. Using the right analytics tools, retailers can reinforce shopper actions with personalized messaging at key decision points, using a combination of behavioral data, endless aisle inventory, mobile payment options and post-purchase communications.
Source: iQmetrix
