Small- to mid-size businesses (SMBs) are taking multiple paths to recover sales lost to the COVID-19 pandemic, including:
- 49% are introducing new services/products such as delivery, house calls and mask manufacturing;
- 41% have moved outside their traditional sales channels; and
- 39% have ramped up marketing efforts, such as social media, to drive sales and awareness.
The majority of SMBs trying out new sales channels have leveraged an e-Commerce solution, and among SMBs that have boosted their online sales, most have seen increases in the 10% to 24% range.
Learn more about how SMBs are coping with the pandemic in this infographic from the Strawhecker Group.
