The stereotype of the bumbling, disengaged dad is out of date: fathers now spend an average of seven hours each week handling child care, nearly triple the 2.5 hours they spent in 1965. That’s just one reason marketers need to update their messaging: 74% of U.S. Millennial dads think advertisers are out of touch with modern family dynamics.
Not only are today’s dads more involved in household shopping, they are ripe targets for marketing that appeals to their new roles. Parenthood engenders brand-switching for 41% of men, particularly in CPG-heavy verticals such as food/beverage (44%), household cleaning products (42%) and personal care (36%).
Learn more about marketing to dad in this infographic from MDG Advertising, and happy Father’s Day on June 17!
Source: MDG Advertising