4 Steps to Maximizing Customer Lifetime Value

Marketing technology and one-off point solutions have resulted in fragmented customer data, making it difficult to understand cross-channel behavior and effectively engage customers. To truly maximize customer lifetime value, retailers must:

  • Unify customer interactions in one system;
  • Model the customer lifecycle;
  • Leverage customer understanding to better engage customers; and
  • Identify the key drivers of lifetime value.

Let’s Get Customer-Centric

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