Retailers that are not on board with free Guest Wi-Fi may get left in the digital dust. As Wi-Fi proliferates, shoppers expect convenient access and easy engagement while in-store. This creates a series of questions for brick-and-mortar retailers, such as: Are we optimizing Wi-Fi’s full potential?
This white paper offers four steps to help retailers extract the most value out of Guest Wi-Fi by describing how to attract more shoppers — and ultimately turn opportunities into engagements, and interactions into transactions.
The four steps include guidance on how to:
- Train employees;
- Motivate shoppers to sign up for and try out in-store Wi-Fi;
- Create and deploy simple multimedia tools; and
- Address privacy and security issues.
Fill out the form below to download a complimentary copy of the white paper, titled: 4 Steps To Make the Most Of Your Guest Wi-Fi.
