3 Steps To Perfecting One-To-One Customer Segmentation

Behavior-Based Triggers, Email Analytics And Location Data Move The Needle

Personalization is about more than simply placing the recipient’s first name in an email subject line; it’s also about matching offers to customers’ preferences and past behavior.

Download this whitepaper and learn the three ways retailers can move their customer segmentation efforts closer to the ideal of 1:1 marketing:

  • By converting behavior-based triggers into actionable strategies;
  • With deeper levels of segmentation to boost open and click-through rates; and
  • With contextual data to make personalization more dynamic.

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