Behavior-Based Triggers, Email Analytics And Location Data Move The Needle
Personalization is about more than simply placing the recipient’s first name in an email subject line; it’s also about matching offers to customers’ preferences and past behavior.
Download this whitepaper and learn the three ways retailers can move their customer segmentation efforts closer to the ideal of 1:1 marketing:
- By converting behavior-based triggers into actionable strategies;
- With deeper levels of segmentation to boost open and click-through rates; and
- With contextual data to make personalization more dynamic.
