3 Keys To Addressing Today’s Retail Personalization Gap

Nearly two thirds (64%) of retailers consider personalization a top-three priority within their business strategies, but only 15% admit to being fully implemented with personalization initiatives. This represents a major disconnect, and it’s one that shoppers feel strongly, particularly in brick-and-mortar stores.

This Retail TouchPoints special report delves into the three foundational elements of effective personalization efforts, and how they can address some of the ways personalization still falls short of consumer expectations.

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